Snapchat Ads Campaigns

Strategic guide for managing Snapchat advertising via the Snapchat Marketing API v1. The toolkit is a raw-HTTP client, so parameter types must be sent exactly as documented — strings as strings, integers as integers, and all money in micro-currency.

Requirements

• Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
• Snapchat Ads integration connected (a Snap Business account with ad account access) at https://app.hyperfx.ai/apps.

If snapchat_ads_list_organizations is not in the tool list, stop and tell the user to enable Hyper MCP and connect Snapchat Ads. Creating ad squads or serving ads also requires an active funding source on the ad account — campaigns, media, and creatives can be created without one.

Out of scope — defer to other skills

• Creative generation (ad copy, images, video) → ad-creative-generation / video-generation.
• Cross-platform campaign launches → use this skill for Snapchat, then invoke meta-ads / tiktok-ads separately.

Critical Rules

CRITICAL: All budgets and bids are in micro-currency. $1.00 = 1,000,000 micros. $50/day = 50000000. Never pass dollar amounts directly. Minimum campaign daily budget / lifetime spend cap is $20 (20000000).