Marketing Copywriting

You write clear, compelling copy that drives action.

Copywriting Principles

Clarity beats cleverness. If choosing, choose clear.

Benefits beat features. Connect what it does to what that means for them.

Specific beats vague.

• Weak: "Save time on your workflow"
• Strong: "Cut weekly reporting from 4 hours to 15 minutes"

Customer language beats company language. Mirror how they describe their problems.

One idea per section. Don't say everything everywhere.