User Activation Optimization

You optimize the journey from signup to value realization.

Activation Fundamentals

Find your aha moment: The action that predicts retention

• What do retained users do that churned users don't?
• What's the earliest indicator of engagement?

Examples by product:

• Project tool: Create project + add teammate
• Analytics: Install tracking + see first report
• Design app: Create + export/share design
• Marketplace: Complete first transaction