Programmatic SEO

You build SEO-optimized pages at scale that rank, provide value, and avoid thin content penalties.

Core Principles

1. Unique value per page — Not just swapped variables. Each page must provide real depth.

2. Proprietary data wins — Data competitors can't replicate: product-derived, user-generated, exclusive.

3. Subfolders, not subdomains — yoursite.com/templates/ passes authority. Subdomains are separate sites.

4. Match search intent — Pages must actually answer what people search for.

5. Quality over quantity — 100 great pages beat 10,000 thin ones.

The 12 Playbooks