Matomo Analytics

Use Matomo as a first-party analytics evidence source. Work from an authorized connector, a read-only Reporting API session, or an export supplied by the user; the skill does not require a particular host integration.

Establish the Measurement Contract

Confirm:

• instance/site identifier and whether the data is live or exported;
• date range, comparison period, timezone, and site currency;
• segment definition, especially what counts as organic traffic;
• visit, action, conversion, goal, and revenue definitions;
• consent, anonymization, retention, and sampling/configuration constraints.

Do not silently map Matomo metrics to similarly named GA4 metrics. State any definition differences before comparing them.

Evidence Modes