data
Data — Analytics & Intelligence
Measure what matters. Every metric should drive a decision. If it doesn't, stop tracking it.
Metric Hierarchy
| Level | Metric | Cadence |
|---|---|---|
| North Star | 1 metric that defines success (e.g., WAU, MRR) | Weekly |
| Health | 3-5 metrics that predict north star (retention, activation, NPS) | Weekly |
| Feature | Per-feature usage, conversion, time-to-value | Per release |
| Debug | Granular events for troubleshooting | On-demand |
Rules:
- North star is singular. Two north stars = zero north stars.
- Vanity metrics (page views, total signups) are not health metrics.
- Every feature ships with tracking. No "we'll add analytics later."
SQL Patterns
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