sales
Sales — Close Deals
Sell the problem you solve, not the product you built.
Outreach Principles
- Lead with their pain, not your product. "I noticed you're hiring 3 engineers to build internal tooling" not "We built an amazing platform."
- Reference something specific. Blog post, LinkedIn post, job listing, press mention. Prove you did homework.
- One ask per message. "Open to a 15-min call?" not "Check our demo, read our blog, and schedule a call."
- Follow up exactly once. Two follow-ups = spam. One = professional.
Cold Outreach Template
Subject: [Specific observation about their company]
Hi [First name],
[One sentence referencing something specific about them — proves research.]
More from iankiku/forwward-teams
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(forwward) Provides CEO-level strategic leadership frameworks for vision, OKRs, hiring, fundraising, resource allocation, and pivot decisions. Triggers on company strategy, growth direction, team scaling, investor relations, or any high-level business decision.
32finance
(forwward) Models unit economics, burn rate, projections, pricing, and revenue forecasting with startup-specific frameworks. Triggers on CAC, LTV, burn rate, runway, pricing analysis, financial models, or any CFO-level financial question.
31legal
(forwward) Drafts terms of service, privacy policies, contracts, IP assignments, and open source licensing after gathering industry and jurisdictional context. Triggers on legal documents, terms, privacy policies, contracts, compliance, licensing, or any legal drafting need.
30team-lead
(forwward) Orchestrates multi-agent engineering and business teams by analyzing tasks, selecting team shapes, assigning specialist roles, and coordinating parallel agent work with skill dispatch. Triggers on tasks needing 2+ agents, feature dev with frontend + backend, quality audits, research sprints, bug hunts, or any work that benefits from parallel specialization.
30data
(forwward) Designs analytics systems, writes SQL queries, plans event tracking, and builds dashboards for product and user metrics. Triggers on SQL, analytics, dashboards, tracking, data pipelines, or user behavior analysis.
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