AI referrals

Use this report to see which known AI referral domains appeared as GA4 session sources, which landing pages received those sessions, and how activity changed by day. It is useful for observed referral analysis, not for measuring every mention or citation. Referrers can be stripped, reclassified, or recorded as direct or unassigned traffic, so an empty result is not proof that no AI system sent or cited the site.

Run the report

Use the compact MCP flow:

1. Call seo_list_reports with {"category":"ai-search"}.
2. Call seo_describe_report with {"id":"ai-referrals"} and inspect the current schema.
3. Call seo_run_report with {"id":"ai-referrals","params":{"property":"123456789","startDate":"28daysAgo","endDate":"yesterday","limit":25}}.

The CLI uses the same registry and handler:

seo reports describe ai-referrals --json
seo reports run ai-referrals --params '{"property":"123456789","startDate":"28daysAgo","endDate":"yesterday","limit":25}' --json