Logo Animation

Bring a brand mark to life with one clear idea, on-brand geometry, and a crisp settle. Animate for web (SVG/Lottie), video intros/outros, or app splash screens, and always ship a static end-frame fallback.

When to use

• Build an intro stinger, sign-off, app splash, or loader idle loop.
• Reveal a brand mark on a landing hero or sizzle reel.
• Draw on an SVG mark, wipe/build it in piece by piece, or morph an icon into a wordmark.
• Sync the final settle of the mark to a sound-logo beat.

Core principle

Pick ONE technique per logo — draw OR build OR morph — not all at once. Reveals run 0.8–2.5s. Never distort brand geometry; scale and fade are safe, skew and squash usually are not. Respect clearspace (keep the mark's minimum margin clear of motion debris). Always provide a prefers-reduced-motion path that shows the final mark with no motion.

Technique map