/iblai-marketing-ab-test-setup

Design and run A/B tests that produce statistically valid, actionable results. Use this skill to scope a single experiment or stand up a continuous growth experimentation program.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't already there.

You need three things before designing a test:

1. Test context — what change is on the table, and why.
2. Baseline — current conversion rate and traffic volume.
3. Constraints — tooling, timeline, technical complexity.