/iblai-marketing-churn-prevention

Reduce voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) with cancel flows, dynamic save offers, proactive retention, and dunning.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Pull this context:

1. Current Churn Situation

• Monthly churn rate (voluntary vs. involuntary if known)
• Active subscriber count
• Average MRR per customer
• Cancel flow today, or does cancel happen instantly?