/iblai-marketing-customer-research

Uncover what customers actually think, feel, say, and struggle with — so positioning, product, and copy run on reality, not assumption.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Skip questions it already answers.

Two Modes

Mode 1: Analyze Existing Assets

Raw research material exists (transcripts, surveys, reviews, tickets). Extract signal from it.

Mode 2: Go Find Research

Need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Know where to look and what to extract.