/iblai-marketing-onboarding-cro

Get users to their "aha moment" fast and lock in the habits that drive retention.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Pin down before recommending:

1. Product context — type of product, B2B or B2C, core value prop
2. Activation definition — the "aha moment"; the action that signals a user "gets it"
3. Current state — what happens after signup, where users drop off

Core Principles