/iblai-marketing-paywall-upgrade-cro

Convert free users to paid (or upgrade users to higher tiers) at moments when they've experienced enough value to justify the commitment.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Identify before recommending:

1. Upgrade context — freemium → paid? Trial → paid? Tier upgrade? Feature upsell? Usage limit?
2. Product model — what's free? What's behind the paywall? What triggers prompts? Current conversion rate?
3. User journey — when does this appear? What have they experienced? What are they trying to do?

Core Principles