/iblai-marketing-psychology

Apply psychological principles and mental models to marketing. Explain why people buy, how to influence behavior ethically, and how to make better marketing decisions.

How to Use

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Tailor recommendations to the specific product and audience.

Mental models are thinking tools. When helping users:

1. Identify which models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically