Ad Campaign Planning

Overview

This skill creates comprehensive paid advertising campaign strategies including audience segmentation, creative angles, testing frameworks, and measurement plans. It transforms brief outputs into actionable campaign architectures.

Marketing OS Workflow Position

brand-voice → content-brief → content-planning → content-creation
                                          ↓
                                        marketing-campaign
                                          ↓
                                          ads-audit

This skill is FIFTH - Plan campaigns after brief (can run parallel with content-planning), before auditing ads.