Typography

Principles for effective typography across print and screen.

Type Anatomy

• Baseline: Invisible line letters sit on
• X-height: Height of lowercase 'x', crucial for readability
• Cap height: Capital letter height
• Ascender/Descender: Parts above/below x-height
• Kerning: Adjusting space between specific pairs (AV, To)
• Tracking: Uniform letter-spacing across words
• Leading: Space between baselines (line-height)

Font Classification