Content Marketing Skill

Content Types

• Blog: SEO, thought leadership
• Case studies: Social proof
• Whitepapers: Lead magnet
• Webinars: Product education
• Video: Engagement
• Infographics: Visual data

Content Funnel

• TOFU: Awareness (blogs, social)
• MOFU: Consideration (case studies)
• BOFU: Decision (demos, trials)