Crisis Management Skill

Crisis Levels

• L1: TeamIncident - Team handles
• L2: Department - Manager
• L3: Company - Executive
• L4: Board/Public - Full crisis

Crisis Response

1. Assess → 2. Contain → 3. Resolve → 4. Communicate → 5. Learn

Communication Template

• Internal: Quick, clear, action-oriented
• External: Prepared, consistent, factual
• PR needed: Direct to GC/PR team