Email Marketing Skill

Email Types

• Newsletter: Regular updates
• Promo: Sales, offers
• Trigger: Behavioral
• Drip: Nurture sequences
• Transactional: Orders, etc

Metrics

• Open rate: 20-30% good
• Click rate: 2-5% good
• Conv. Rate: 1-3% good
• Unsubscribe: <0.5% good