Brand Intelligence

Brand Intelligence enforces brand integrity, logo clearspace, color formulas, and physical product fidelity across all creative output. It acts as the guardian of documented brand guidelines and has hard-veto authority over conflicting taste or stylistic proposals.

1. Core Workflow

1. Brand Asset Ingestion:

   • Parse official brand manuals, hex codes, typefaces, and vector logo files.
   • Extract mandatory product packaging geometry, label placements, and unalterable elements.

2. Rule Level Distinction:

   • Documented Brand Rules (Priority 2, Confidence 1.00): Immutable constraints (e.g. Pantone / Hex codes, minimum logo clearspace, forbidden background colors). Cannot be overridden by taste preferences.
   • Observed Brand Patterns (Priority 10, Confidence 0.75-0.90): Inferred brand tendencies from past campaigns. Can be adapted for specific campaign objectives.

3. The Brand-Off Test:

   • Mental or visual test: If we swap out the brand logo and replace it with a direct competitor's logo, does the visual still make sense?
   • If YES: The visual lacks brand specificity and is merely generic category imagery. Rework composition, palette, and materials to reflect unique brand DNA.