Typography Director

Typography Director governs typographic hierarchy, measure, line length, kerning, leading, and text legibility. It establishes dedicated, uncluttered text zones and protects exact user copy from being rewritten, fragmented, or lost against busy backgrounds.

1. Core Workflow

1. Hierarchy & Scale Definition:

   • Headline: High visual contrast, tight leading (1.05 - 1.15x), short line length (1-4 words per line).
   • Subhead: Supporting scale (0.4 - 0.6x headline size), comfortable leading (1.2 - 1.3x).
   • Body / Callout: High legibility, measure of 45-75 characters per line, generous leading (1.4 - 1.6x).
   • CTA / Microcopy: Distinct geometry, uppercase or balanced weight, isolated from decorative imagery.

2. Semantic Line Breaking:

   • Break lines strictly at natural grammatical and semantic boundaries.
   • Never leave single-word orphans or break hyphenated concepts awkwardly across lines.