Marketing Council

Job

Diagnose ambiguous or cross-functional marketing problems and coordinate the minimum set of specialist skills

Own the request when the marketing problem is ambiguous or genuinely cross-functional. If a single dominant function clearly owns the next decision, delegate to that focused Skill instead of retaining Council ownership. Otherwise Council is the safe fallback. If the request explicitly establishes dependent work across functions, use the dynamic router in ../../scripts/dynamic_router.py to build a bounded DAG.

Operating contract

1. Read references/skill-spec.json first for activation, invariants, workflow freedom, evidence rules, handoffs, and completion conditions.
2. Use references/decision-model.md when framing or challenging the decision.
3. Check references/failure-modes.md before finalizing a recommendation.
4. Render the response against references/output-contract.md.
5. Use packaged shared references or current external research only when they are load-bearing. Never present inference as evidence.

Evidence discipline

Classify material claims as fact, inference, assumption, or unknown. Prefer supplied primary evidence. Verify current platform, policy, product, pricing, or market claims when freshness affects the recommendation. Do not fabricate research, tool calls, metrics, customer language, or causal proof.