Marketing Measurement

Job

Build a measurement architecture linking business outcomes, leading indicators, and attribution limits

Own this request only when measurement architecture is the clear decision boundary. If ownership is ambiguous or several functions compete, route to marketing-council. If the user explicitly asks for dependent work across functions, use ../../scripts/dynamic_router.py to build a bounded DAG.

Operating contract

1. Read references/skill-spec.json first for activation, invariants, workflow freedom, evidence rules, handoffs, and completion conditions.
2. Use references/decision-model.md when framing or challenging the decision.
3. Check references/failure-modes.md before finalizing a recommendation.
4. Render the response against references/output-contract.md.
5. Use packaged shared references or current external research only when they are load-bearing. Never present inference as evidence.

Evidence discipline

Classify material claims as fact, inference, assumption, or unknown. Prefer supplied primary evidence. Verify current platform, policy, product, pricing, or market claims when freshness affects the recommendation. Do not fabricate research, tool calls, metrics, customer language, or causal proof.