launch-video
Installation
SKILL.md
Launch video, built in code\n\nThis is a specialist recipe for a product, offer, cohort, or software launch. It is not the default for event films, editorial brand films, documentary promos, or broad motion-graphics direction. Use motion-director for those jobs.
A launch video sells one thing in 30-45 seconds. For a new code-driven build, use HyperFrames as the production runtime and let its router select the correct workflow. Keep deterministic standalone HTML with window.seek(seconds) only as a fallback when HyperFrames cannot own the project.
Before you start: read brand.md and MOTION.md if they exist. If not, run brand-intake first, or ask for hex codes, a font and a logo file. Never call a result on-brand without them.
Step 1: Ask for five things, then wait
- What's launching, in one line. Example: "LinkedIn AI OS, a six-week cohort that sets up your content system."
- The one sentence the video says, split into 3-5 beats. Example: "Your next post, / in your voice, / checked before you see it."
- Proof. Real screenshots of the product, real results with their source, or real customer posts. Attached files only.
- The call to action, word for word, exactly as it appears on the sales page.
- Brand. Hex codes, font, logo file. Plus the size: 1920 x 1080, 1080 x 1350 or 1080 x 1920.
Never invent a price, a date, a "spots left" count, a testimonial or a result.