IG Ops Pipeline

Critical

• 7 workers form the Instagram intelligence and publishing stack — each runs on its own BullMQ queue.
• Sat/Sun split scheduling: Internal brands (SuperSeller, Shai, Dan Marco, Rensto) run on Saturday, customer brands on Sunday. This avoids API rate limits.
• ig_content_calendar is the primary publishing table (not ContentPost — that's legacy).
• Minimum 10 posts threshold: Both optimizers (pillar + time) skip brands with <10 posts in 30 days.
• WoW engagement drop >30% safety guard: Optimizers skip brands whose engagement dropped significantly week-over-week.

Architecture