Local Signal Pipeline

The lead-gen architecture for SuperSeller's customer tenants. Replaces ad-hoc per-customer outbound with a generic Signal → Surround pipeline that works in any market.

Core principle

Public-registry scrapes are the intelligence layer, NOT the lead list. A row in a CSV is a signal that a life-event happened, not a prospect ready to buy. Treating signals as prospects = cold outbound = 1-3% response + reputation damage. Treating signals as triggers for a 5-channel surround = 20-30% inbound conversion.