/digital-marketing-pro:aeo-audit

Purpose

Evaluate the brand's visibility and accuracy across AI answer engines. Analyze how the brand is cited, described, and recommended by ChatGPT, Perplexity, Google AI Mode (the conversational search surface that became Google's default at I/O 2026 — ~1B MAUs as of May 2026), Google AI Overviews, Gemini, and Microsoft Copilot. Produce optimization recommendations to improve AI visibility.

AI Mode vs AI Overviews — why both matter: AI Overviews are the summary block at the top of a classic Google SERP and trigger on a subset of queries. AI Mode is a conversational tab (and now the default search experience for opted-in users) backed by Gemini 3.5 Flash with deeper reasoning, follow-ups, and a different citation pattern. The two surfaces select different sources for the same query in 40–60% of cases observed since May 2026. Audit both.

Cross-reference with GSC AI Performance Report (rolled out 3 June 2026): The Google Search Console AI Performance Report (UK rollout first, global to follow) gives you actual impressions in AI Overviews + AI Mode for verified properties. Synthetic probe results from this skill should be reconciled against GSC actuals — see /digital-marketing-pro:gsc-ai-performance for the workflow. Important caveat: the GSC report intentionally excludes click data; click-through attribution must come from GA4 (the new AI Assistant channel group, added 13 May 2026, captures Medium=ai-assistant referrals from ChatGPT/Gemini/Claude; see /digital-marketing-pro:analytics-insights).

Google's official position on AI optimization (Google AI Optimization Guide, updated 15 May 2026): no llms.txt, no AI-specific schema, no separate AI eligibility gate. Pages eligible for snippets in classic Search are eligible for AI Features. Don't manufacture work around fictional ranking factors — /digital-marketing-pro:aeo-geo documents what does work (entity consistency, citation-worthy snippets, knowledge graph alignment).

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