/dm:aeo-audit

Purpose

Evaluate the brand's visibility and accuracy across AI answer engines. Analyze how the brand is cited, described, and recommended by ChatGPT, Perplexity, Google AI Overviews, and similar platforms. Produce optimization recommendations to improve AI visibility.

Input Required

The user must provide (or will be prompted for):

• Brand name: The brand to audit
• Website URL: Primary domain
• Key queries: 5-10 queries a potential customer might ask that should surface the brand
• Competitors: 2-3 competitors for comparison
• Product/service categories: What the brand should be known for

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.