/dm:anomaly-scan

Purpose

Scan all connected marketing platforms for anomalies — statistically significant deviations from established baselines that could indicate problems (traffic drops, CPA spikes, deliverability collapse, budget overruns) or opportunities (viral content, conversion rate improvements, unexpected channel growth). Designed to catch issues early, before they compound into costly problems, and to surface wins worth amplifying.

Input Required

The user must provide (or will be prompted for):

• Sensitivity level: Strict (flags deviations >1.5 standard deviations from baseline), normal (>2 std dev), or relaxed (>3 std dev). Defaults to normal
• Time period: The window to scan for anomalies — today, last 3 days, last 7 days, last 30 days, or custom range. Defaults to last 7 days
• Platforms (optional): Specific platforms to focus the scan on (e.g., "Google Ads and Meta only"). If omitted, all connected platforms are scanned
• Metrics focus (optional): Specific metrics to prioritize (e.g., "CPA and conversion rate only"). If omitted, all available metrics are evaluated
• Baseline period (optional): Custom baseline for comparison instead of the default.