/digital-marketing-pro:backlink-gap

Purpose

Identify the highest-leverage backlink prospects — domains that link to multiple competitors but not to you — and rank them by an opinionated priority score that combines authority, link-overlap signal, downstream traffic, and topical relevance. Produces a numbered output bundle ready for outreach handoff.

Context efficiency

Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List ${CLAUDE_PLUGIN_DATA}/<brand>/ before opening files. On re-invocation mid-session, skip files already in context.

When to Use

• Quarterly backlink audit — "where did our competitors grow links this quarter and we didn't?"
• Pre-launch link-building plan for a new product or content hub
• Digital PR qualification — separating "would-link-to-anyone" prospects from "high-confidence-will-link-to-our-space"
• Competitive recovery — a competitor displaced you and you want to know which links moved
• Onboarding a new client and need a "first 50 link targets" backlog

Don't use when you just need backlink quantity numbers (use the brand's connected backlink MCP directly) or when you need anchor-text analysis of your own profile (that's a separate audit — covered in seo-audit).