/digital-marketing-pro:campaign-audit — Cross-Channel Current-State Audit

This skill produces a single document describing everything currently running for a brand across every channel — what's live, what's spending, what's performing, what's leaking budget, what's quietly broken. It's the prerequisite for any informed /digital-marketing-pro:campaign-plan, /digital-marketing-pro:performance-report, or /digital-marketing-pro:competitor-analysis refresh.

Context efficiency

Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List ${CLAUDE_PLUGIN_DATA}/<brand>/ before opening files. On re-invocation mid-session, skip files already in context.

Use this skill:

• During agency onboarding (step 8 of the agency-operations workflow) — within the first week of taking over a new client, before you propose anything new.
• Before a quarterly campaign refresh — establish the baseline you're going to argue against.
• After a brand acquisition or restructure — when ownership of marketing changes hands and the new team needs a single source of truth for "what are we actually running?"
• After a long pause in account work (vacation, paternity leave, contract gap) — to re-establish situational awareness without making changes.

Why this skill exists

When agencies inherit a brand, the previous owner's "campaign plan" is usually a 40-tab Google Sheet, six dashboards on three platforms, and a list of API integrations nobody remembers wiring up. Without an explicit audit, the new team either (a) silently lets things keep running while they ramp up — and inherits the mistakes, or (b) tears it down and rebuilds — and loses the institutional knowledge of what was actually working.