Campaign Orchestrator

When to Use This Skill

Activate this module when the user's request involves any of the following:

• Campaign Planning: Designing a new marketing campaign from brief to launch plan
• Budget Allocation: Distributing marketing spend across channels, campaigns, or time periods
• Channel Mix Optimization: Selecting and balancing the right marketing channels for a goal
• Media Planning: Building a media plan with placements, timing, and spend
• UTM Tracking: Standardizing URL tracking parameters for campaign measurement
• Cross-Channel Orchestration: Coordinating messaging and timing across multiple channels
• Campaign Post-Mortem: Analyzing completed campaigns to extract learnings
• ABM Campaign Planning: Designing account-based marketing campaigns for targeted accounts
• Campaign Calendar: Building a time-sequenced plan of campaign activities

Trigger phrases: "campaign plan," "marketing budget," "budget allocation," "channel mix," "media plan," "UTM," "tracking parameters," "launch campaign," "campaign review," "post-mortem," "what worked," "ABM," "account-based," "media buy," "ad spend," "70/20/10"

Brand Context (Auto-Applied)