/digital-marketing-pro:client-report

Purpose

Generate a professional, white-labeled client report for a specific brand. Uses agency voice (not brand voice), includes KPI performance, channel breakdowns, strategic recommendations, and next steps. Designed for external client delivery via Slack, email, Google Sheets, or markdown — with approval gating before any external send to prevent accidental disclosure or premature delivery of draft findings.

Input Required

The user must provide (or will be prompted for):

• Brand slug: The brand this report covers — must match a configured brand in ~/.claude-marketing/brands/
• Report type: One of:
  • Weekly pulse: Quick KPI snapshot with 3-5 key metrics and brief commentary
  • Monthly review: Full performance analysis with channel breakdowns and recommendations
  • QBR: Quarterly deep-dive with strategic roadmap and forward plan
• Date range: Specific start and end dates for the reporting period — defines what data is pulled and analyzed
• Delivery channel: Where the report should be sent — slack, email, google-sheets, or markdown-only (no external delivery, just generate the artifact)
• Custom sections (optional): Any additional sections the client has requested — competitive update, creative performance breakdown, audience insights, attribution deep-dive, or ad-hoc investigation topic
• Comparison period: What to compare against — prior period, same period last year, plan/target, or all three simultaneously