/digital-marketing-pro:counter-narrative

Purpose

Generate a counter-narrative playbook in response to a competitor's strategic positioning move. When a competitor rebrands, launches a new feature with bold claims, creates a new category, runs an aggressive campaign, changes pricing, or announces a major partnership, the brand needs a structured response — not reactive panic. This command analyzes the competitor's move, assesses impact on the brand's positioning, selects the optimal counter-narrative approach, and produces a multi-channel response plan with specific content angles, ad concepts, PR angles, social messaging, and a timeline calibrated to urgency.

Input Required

The user must provide (or will be prompted for):

• Competitor name: Which competitor made the move — used to pull existing competitive intelligence, historical positioning data, and known messaging patterns for context
• What they did: The specific strategic move — rebrand (new name, visual identity, or messaging overhaul), feature launch (new capability with positioning implications), category creation (defining a new market category they claim to lead), price change (aggressive discounting or premium repositioning), aggressive campaign (direct or indirect comparative advertising), partnership announcement (strategic alliance that changes their market position), or other positioning shift. Describe what changed and what they are now claiming
• Evidence: URLs to the competitor's new messaging, screenshots of ads, press releases, social posts, landing pages, or any observable artifacts of the move — the raw material for analyzing their positioning intent and messaging strategy
• Urgency: immediate (competitor is actively running campaigns, customers are asking questions, sales team needs talking points today) or strategic (competitor made an announcement but full rollout is weeks away — time to craft a deliberate, well-positioned response). This determines the timeline, depth of response, and resource allocation in the playbook

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Focus on current positioning, key differentiators, brand voice, and competitive advantages — these are the assets to leverage in the counter-narrative. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load brand voice and messaging guardrails. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. Analyze the competitor's move: Examine the evidence provided to determine what positioning territory the competitor is claiming, how it differs from their previous positioning, what audience they are targeting with the move, what proof points they are using, and what weaknesses or gaps exist in their new claims. Classify the move type and assess its sophistication and likely market impact.