CRO (Conversion Rate Optimization)

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

Activate this skill when the user's request involves any of the following:

• Auditing a landing page for conversion performance
• Designing or improving a landing page layout, copy, or user flow
• Setting up, analyzing, or interpreting A/B tests or multivariate tests
• Optimizing web forms (lead gen, signup, contact, application)
• Designing or auditing pricing pages and pricing presentation
• Reducing cart abandonment or improving checkout completion rates
• Improving any website conversion metric (lead form submissions, signups, purchases, trial starts)
• Calculating sample sizes, test duration, or statistical significance for experiments
• Prioritizing which conversion improvements to tackle first
• Diagnosing why a page or funnel has a low conversion rate
• Asking about trust signals, social proof, urgency elements, or CTA optimization