CRO (Conversion Rate Optimization)

When to Use This Skill

Activate this skill when the user's request involves any of the following:

Auditing a landing page for conversion performance
Designing or improving a landing page layout, copy, or user flow
Setting up, analyzing, or interpreting A/B tests or multivariate tests
Optimizing web forms (lead gen, signup, contact, application)
Designing or auditing pricing pages and pricing presentation
Reducing cart abandonment or improving checkout completion rates
Improving any website conversion metric (lead form submissions, signups, purchases, trial starts)
Calculating sample sizes, test duration, or statistical significance for experiments
Prioritizing which conversion improvements to tackle first
Diagnosing why a page or funnel has a low conversion rate
Asking about trust signals, social proof, urgency elements, or CTA optimization