Digital PR & Authority

When to Use This Skill

Activate this module when the user's request involves any of the following:

• Earned Media Strategy: Planning how to get press coverage, media mentions, or editorial features
• Press Releases: Writing or optimizing press releases for distribution and pickup
• Journalist Outreach: Crafting pitch emails, building media lists, or developing journalist relationships
• Journalist-request pitching: Responding to journalist source requests on platforms like Qwoted, Featured, and Source of Sources (older legacy source-request services have wound down — verify which platforms are active before recommending one)
• Thought Leadership: Positioning an executive or brand as an industry authority through content and speaking
• Newsjacking: Rapid-response commentary on breaking news to earn media coverage
• Executive Personal Branding: Building an executive's public profile and industry presence
• E-E-A-T Authority Building: Strengthening Experience, Expertise, Authoritativeness, and Trustworthiness signals for SEO and credibility
• Press Kit Creation: Assembling brand media kits with approved assets, boilerplate, and key facts

Trigger phrases: "press release," "media coverage," "journalist outreach," "journalist request," "source request," "Qwoted," "Featured," "thought leadership," "newsjacking," "executive branding," "personal brand," "E-E-A-T," "authority building," "earned media," "PR strategy," "media pitch," "press kit," "media relations," "byline," "guest post," "speaking opportunity," "expert source"

Brand Context (Auto-Applied)