Emerging Channels

Benchmark provenance (as of 2026-08): Dollar figures in this document are planning priors, not quotes — market and auction rates drift continuously. Before any figure enters a media plan, budget, or client deliverable, refresh it live (platform dashboards and current published reports beat memory) and record it with python scripts/benchmark_book.py --action record ... --source <url>; quote from the book thereafter (--action quote). Never present an unstamped figure as current market fact.

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