Emerging Channels

When to Use This Skill

Activate this skill when the user's request involves any of the following:

• Optimizing content for voice search (Alexa, Google Assistant, Siri, smart speakers)
• Preparing for or leveraging visual search (Google Lens, Pinterest Lens, Amazon visual search)
• Building conversational commerce flows (WhatsApp Business, Facebook Messenger, chatbot funnels, SMS marketing)
• Setting up or optimizing social commerce (Instagram Shopping, TikTok Shop, Pinterest Shopping, YouTube Shopping)
• Building, growing, or managing online communities (Discord, Slack, Circle, Facebook Groups, Reddit, forums)
• Planning podcast marketing strategy (branded podcasts, podcast advertising, guest appearances, podcast SEO)
• Developing video marketing strategy across formats and platforms (short-form, mid-form, long-form, live)
• Marketing on newer or underutilized platforms and channels
• Evaluating whether an emerging channel is worth investing in for a specific business
• Understanding platform-specific commerce features and shoppable content
• Designing chatbot conversations and automated messaging funnels
• Building voice applications (Alexa Skills, Google Actions) for brand engagement
• Exploring international messaging platforms (WeChat, LINE, KakaoTalk, Telegram) for commerce