/dm:executive-dashboard

Purpose

Design a C-suite marketing dashboard that translates marketing metrics into business outcomes for executive decision-making. Bridges the gap between marketing activity data and business impact, giving senior leaders the clarity to make faster, better-informed strategic decisions without drowning in operational detail.

Input Required

The user must provide (or will be prompted for):

• Executive role: Primary audience — CEO, CMO, CFO, VP Marketing, or board — each requires different metric emphasis and abstraction level
• Business model and revenue drivers: How the company makes money — SaaS, e-commerce, lead gen, marketplace, subscription — and the key revenue levers marketing influences
• Strategic priorities this quarter: The 2-4 business priorities the executive team is focused on that marketing should ladder up to
• Reporting frequency: How often the dashboard will be reviewed — weekly executive standup, monthly leadership meeting, quarterly board review
• Current data sources and tools: Analytics platforms, CRM, ad platforms, attribution tools, and BI systems currently in use with data freshness and reliability notes
• Existing reports being replaced: Current reporting artifacts the dashboard will consolidate or replace — helps identify gaps and redundancies
• Key decisions the dashboard should inform: Specific decisions executives make that this dashboard should support — budget allocation, channel mix, hiring, campaign scaling, market expansion
• Stakeholder data literacy level: How comfortable the audience is with marketing metrics — determines labeling, context, and narrative density needed