Funnel Architect

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

Activate this module when the user's request involves any of the following:

• Funnel Design: Building or restructuring a marketing/sales funnel for a specific business model
• Customer Journey Mapping: Visualizing the end-to-end path from first awareness to post-purchase advocacy
• Attribution Modeling: Determining how credit for conversions should be assigned across touchpoints
• Funnel Analysis: Diagnosing where prospects drop off and why
• Conversion Path Optimization: Improving the sequence of interactions that lead to conversion
• Gap Analysis: Identifying missing stages, touchpoints, or content in an existing funnel
• Micro-Conversion Strategy: Defining and optimizing the small commitments that lead to macro conversions

Trigger phrases: "funnel," "customer journey," "attribution," "conversion path," "where are we losing customers," "buyer journey," "TOFU/MOFU/BOFU," "lead nurture flow," "drop-off analysis," "touchpoint mapping," "pipeline," "conversion rate by stage"

Brand Context (Auto-Applied)