/digital-marketing-pro:funnel-audit

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

Purpose

Analyze the complete customer acquisition and conversion funnel to identify where prospects drop off, why they disengage, and what changes will have the highest impact on overall conversion rate.

Input Required

The user must provide (or will be prompted for):

Funnel stages: The stages to analyze (or use standard: Awareness > Interest > Consideration > Intent > Purchase > Retention)
Funnel data: Metrics per stage (traffic, leads, MQLs, SQLs, opportunities, customers) or qualitative description
Traffic sources: Where visitors/leads originate
Conversion points: Key actions at each stage (form fill, demo request, trial start, purchase)
Known pain points: Any stages the user already suspects are underperforming
Tech stack: CRM, analytics, and marketing automation tools in use