keyword-research
Installation
SKILL.md
/digital-marketing-pro:keyword-research
Purpose
Standalone keyword research tool — expansion, search-intent classification, and competitor gap analysis. Produces a prioritized, intent-classified keyword list with content recommendations. Volume and keyword-difficulty figures come from the brand's connected keyword MCP (Ahrefs / Semrush / SE Ranking / GSC) — this skill surfaces and interprets them, it does not fabricate them. Clustering into a pillar+spokes plan is delegated to /digital-marketing-pro:keyword-cluster (the keyword_cluster.py engine); this skill produces the seeds that skill consumes.
Input Required
The user must provide (or will be prompted for):
- Seed keywords or topic: Starting keywords, a topic area, or a URL to extract keyword themes from
- Target audience: Who the content is intended to reach (demographics, expertise level, pain points)
- Industry: The vertical or niche to contextualize volume and difficulty estimates
- Competitor domains: Optional -- 1-3 competitor domains to run content gap analysis against
- Target market/language: Geographic and language targeting for volume estimates
- Content goals: Traffic, leads, thought leadership, product sales, or brand awareness
- Existing content inventory: Optional -- URLs or topics already published to avoid duplication