/dm:landing-page-audit

Purpose

Evaluate a landing page across six key conversion dimensions and deliver a scored assessment with specific, actionable recommendations to improve conversion rate.

Input Required

The user must provide (or will be prompted for):

• Landing page URL: The page to audit
• Traffic source: Where visitors come from (paid search, social ads, email, organic)
• Target action: Desired conversion (form submit, purchase, signup, download, call)
• Ad copy or email: The upstream message driving traffic (for message match analysis)
• Current conversion rate: If known, for benchmarking

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.