/digital-marketing-pro:launch-ad-campaign

Purpose

Create and launch a paid advertising campaign on the specified ad platform with proper campaign structure, audience targeting, bid strategy, budget controls, and compliance checks. Includes mandatory budget safeguards that require explicit re-confirmation when spend exceeds brand thresholds, and sets up post-launch monitoring to catch early performance issues before budget is wasted on underperforming configurations.

Input Required

The user must provide (or will be prompted for):

• Ad platform: Where to launch — Google Ads, Meta Ads, LinkedIn Ads, or TikTok Ads — must have the corresponding MCP server connected
• Campaign objective: Primary goal — awareness (reach/impressions), consideration (traffic/engagement/video views), or conversion (leads/sales/app installs/ROAS target)
• Budget: Daily budget or lifetime budget with currency and any maximum CPC or CPA caps the brand requires
• Campaign dates: Start date, end date, and any dayparting or ad scheduling preferences (hours of day, days of week)
• Audience targeting: Demographics (age, gender, income), interests, behaviors, custom audiences (email lists, website visitors), lookalike or similar audiences, and retargeting segments — with geographic and language targeting
• Ad creative: Headlines (multiple variants for responsive ads), descriptions, images or video assets, display URLs, final URLs, and sitelink extensions or callout assets where applicable
• Bid strategy preference: Manual CPC, maximize conversions, target CPA, target ROAS, maximize clicks, or platform-recommended — with any bid caps, floors, or portfolio bid strategy settings
• Conversion tracking: Which conversion events to optimize for, pixel or tag installation status, conversion value assignment, and attribution window preference (7-day click, 1-day view, etc.)
• Negative targeting: Negative keywords (Search), placement exclusions (Display/Video), or audience exclusions to prevent wasted spend on irrelevant traffic