/dm:launch-plan

Purpose

Build a comprehensive launch playbook that coordinates all marketing activities across three phases — pre-launch, launch, and post-launch — to maximize impact and sustain momentum.

Input Required

The user must provide (or will be prompted for):

• What is launching: Product, feature, service, rebrand, or event
• Launch date: Target date or date range
• Launch goals: Signups, revenue, coverage, awareness targets
• Target audience: Primary and secondary audiences for the launch
• Available channels: Which channels are active and resourced
• Budget: Dedicated launch budget (if any)
• Assets available: What already exists (product pages, demos, press materials, creative)
• Team: Who is involved and their roles