/digital-marketing-pro:lead-magnet-ideas

The bridge between content that earns attention and a funnel that captures it. A good lead magnet is not "an ebook" — it is the specific artifact this audience would trade an email for, on this topic, from this brand, buildable with what the brand already has.

Inputs

• The topic — a subject, a campaign, or an existing piece the magnet should extend.
• The brand profile — audience, expertise, existing assets, funnel stage from ~/.claude-marketing/brands/{slug}/. The best magnets are cut from IP the brand already owns: the internal checklist, the template they use on every engagement, the dataset nobody else has.
• --max-effort — cap suggestions at what the team can actually build.

The grading matrix