/digital-marketing-pro:media-plan

Purpose

Generate a holistic paid media plan that coordinates budget, channels, audiences, creative, and timing across all advertising platforms. Balances reach and efficiency objectives with practical execution constraints to produce a ready-to-implement plan with clear pacing targets and contingency protocols.

Input Required

The user must provide (or will be prompted for):

• Campaign dates: Start date, end date, and any blackout periods or mandatory flight windows
• Total paid media budget: Aggregate budget for the campaign period with any channel-specific floors or caps
• Channels available: Platforms in consideration — Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic display, connected TV, native, audio, out-of-home, etc.
• Campaign objectives: Primary and secondary objectives — awareness (reach/impressions), consideration (traffic/engagement), conversion (leads/sales/ROAS)
• Target audiences with segments: Audience definitions including demographics, interests, behaviors, custom audiences, lookalikes, and retargeting pools
• Creative assets available: Existing ad formats and sizes, video lengths, static variants, and any creative production timelines for new assets
• Geographic targeting: Markets, regions, DMAs, or countries to target with any geo-specific budget weighting
• Competitive spending intelligence: Known or estimated competitor ad spend, share of voice benchmarks, and auction pressure indicators
• Historical performance by channel: Past campaign data — CPC, CPM, CPA, ROAS, conversion rates — by channel and audience segment