/digital-marketing-pro:narrative-landscape

Purpose

Map the competitive narrative landscape to identify positioning opportunities the brand can own. Analyze how each competitor positions itself across key market dimensions — price-value, innovation-reliability, specialist-generalist, premium-accessible, or custom dimensions relevant to the industry. Find crowded territories where multiple competitors cluster, unoccupied gaps where no brand has staked a claim, and recommend the highest-value positioning territory for the brand to claim based on customer desirability and brand credibility.

Input Required

The user must provide (or will be prompted for):

• Competitors to map: List of competitor names to include in the landscape analysis — typically 4-8 direct competitors plus any adjacent or aspirational competitors. Each will be analyzed for positioning on every defined dimension
• Narrative dimensions to analyze: The positioning axes to map competitors against — common dimensions include price-value (premium vs budget), innovation-reliability (cutting-edge vs proven), specialist-generalist (niche expert vs broad platform), premium-accessible (luxury vs mass market), or custom dimensions specific to the industry (e.g., self-serve vs white-glove, enterprise vs SMB, AI-native vs traditional). Recommend 3-5 dimensions for a comprehensive but readable landscape
• Competitor messaging sources: Where to extract positioning signals for each competitor — company websites (homepage, about, pricing pages), advertising copy (search ads, social ads, display), social media profiles and content themes, press releases and media coverage, analyst reports or review site positioning. Specify URLs or indicate which sources to prioritize

Process