Paid Advertising

Recent platform API changes (as of July 2026)

Target Google Ads API v24.2 for stable integrations (v24 line supported into 2027). v25 (July 2026) is the new major release with breaking changes: the legacy CustomerLifecycleGoal/CampaignLifecycleGoal resources are removed (migrate to the unified Goal + CampaignGoalConfig schema), plus new loyalty-retention optimization goals, social-engagement metrics for Shorts ads, duration-level breakdowns for non-skippable YouTube inventory, and YouTube third-party conversion attribution. Adopt v25 deliberately, not by default. Full detail — including AI Max — lives in google-ads.md, the single source for the Google Ads API surface. Sources: release notes · v25 announcement.

Meta (Marketing API v25, in effect): standalone Advantage+ Shopping / App campaigns can no longer be created via the API on any version (since 19 May 2026); v26 (Sept 2026) pauses remaining ones — use the unified Advantage+ setup (details in meta-ads.md). The new Page Viewer metric replaces legacy reach (Post/Page Reach, Video Impressions, and Story Impressions retire from the Graph API) — update any reporting that reads those fields. LinkedIn: version 202607 is live (monthly cadence); it adds an automatic "Not Interested" CTA on Message Ads and a SHA256_IP_ADDRESS identifier in the Conversions API.

Highlights that affect campaign construction:

• v24.2 (24 Jun 2026): first-class Local Services Ads support (AssetGroup.google_local_services_info), landing-page-text auto-generation (AssetAutomationType.GENERATE_LANDING_PAGE_TEXT), and a beta Multi-Party Auth review resource for regulated verticals (finance, health, political).
• v24.1 (13 May 2026) — AI Max: four new experiment types (ADOPT_AI_MAX, ADOPT_BROAD_MATCH_KEYWORDS, OPTIMIZE_ASSETS, PMAX_REPLACEMENT_SHOPPING). Run an ADOPT_AI_MAX experiment before any AI Max rollout — it gives statistically-clean lift numbers vs the baseline. Also adds mobile_device_platform (iOS vs Android) reporting segmentation.
• v24.0 (22 Apr 2026) — breaking: videos + logo_images now REQUIRED on DemandGenVideoResponsiveAdInfo/VideoResponsiveAdInfo (and business_name on the latter); Campaign.video_brand_safety_suitability REMOVED (moved to the Customer level); CallAd/CallAdInfo fully removed (use Call Assets).
• v23.1 (25 Feb 2026): text_guidelines.term_exclusions + text_guidelines.messaging_restrictions on AI-generated Performance Max and Search assets — pipe a brand's banned-word list (profile.json → restrictions.md → banned_words) and approved messaging straight into PMax asset-gen guardrails.

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