Paid Advertising

When to Use This Skill

Activate this skill when the user's request involves any of the following:

• Creating, auditing, or optimizing campaigns on Google Ads, Meta/Facebook Ads, LinkedIn Ads, or TikTok Ads
• Designing campaign structures, ad groups, or ad set hierarchies on any paid platform
• Selecting or troubleshooting bid strategies (manual CPC, target CPA, target ROAS, maximize conversions, etc.)
• Building audience strategies including prospecting, retargeting, lookalike/similar audiences, or custom audiences
• Allocating or pacing budgets across platforms or campaigns
• Setting up or optimizing Google Shopping, Performance Max, YouTube Ads, or Display campaigns
• Working with Meta Advantage+ campaigns or manual campaign structures
• Running LinkedIn Ads with account-based marketing (ABM) targeting
• Launching TikTok Ads including Spark Ads or TikTok Shop integrations
• Programmatic advertising including DSP selection, connected TV (CTV), or digital out-of-home (DOOH)
• Retail media networks including Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, or Instacart Ads
• Any question about paid media strategy, creative strategy for ads, or paid channel mix decisions