/digital-marketing-pro:pdf-report

Purpose

Generate professionally branded marketing reports as structured, downloadable documents. Supports executive summaries, campaign performance reports, channel reports, competitor reports, and monthly/quarterly reviews. Reports include brand theming (colors, logos, fonts) and are structured for the intended audience (C-suite, marketing team, or client). Designed to eliminate manual report assembly by pulling live data from connected sources, applying brand-consistent formatting, and producing audience-appropriate deliverables that are ready to share without further editing.

Input Required

The user must provide (or will be prompted for):

• Report type: executive-summary (1-page strategic overview with 3-5 headline KPIs), campaign-report (full campaign performance with channel breakdowns and A/B results), channel-report (deep-dive into a single channel — paid, organic, email, social), competitor-report (competitive landscape with share-of-voice and positioning), or monthly-review / quarterly-review (period-over-period performance with trend analysis and forward plan)
• Data sources and metrics to include: Which campaigns, channels, or metric categories to pull into the report — e.g., "all paid media campaigns from Q4", "email + social metrics", "top 5 competitors". Specific KPIs can be requested (ROAS, CAC, LTV, conversion rate, pipeline) or left to auto-select based on report type and business model
• Time period: The reporting window — specific dates, relative periods (last 30 days, Q4 2024, YTD), or comparison periods (this month vs. last month, Q4 vs. Q3). For reviews, the primary period and comparison period are both required
• Intended audience: c-suite (executive summary focus — strategic insights, trend arrows, recommendations), team (full operational detail — granular metrics, test results, action items), or client (branded presentation format — objectives recap, performance against goals, competitive context, next steps)
• Brand theme preferences (optional): Override stored brand theme — custom color palette, logo placement, font selection, header/footer content. If omitted, uses the brand profile's stored report theme from pdf-generator.py brand-theme

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, industry context, and report theme (colors, logo URL, fonts from brand profile or pdf-generator.py brand-theme). Check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load visual and tone restrictions. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.