/digital-marketing-pro:performance-report

Purpose

Generate a structured marketing performance report that transforms raw data into insights. Covers KPI tracking, trend analysis, anomaly detection, and prioritized recommendations for optimization.

Scope (vs /digital-marketing-pro:performance-check): this skill is the narrative formatting layer — it turns metrics into a stakeholder-ready deliverable (executive summary, channel commentary, trend narrative, prioritized recommendations, audience-appropriate formatting). It consumes the live pulls and persisted snapshots that /digital-marketing-pro:performance-check produces rather than re-pulling from the platforms itself. Use performance-check to see the numbers now; use performance-report to tell the story. For deeper anomaly diagnosis, hand off to /digital-marketing-pro:anomaly-scan.

Input Required

The user must provide (or will be prompted for):

• Reporting period: Date range for the report
• Channels to cover: Which marketing channels to include (all, or specific ones)
• Data source: Raw data (paste, CSV, or connected platform)
• KPIs of interest: Specific metrics to focus on (or use defaults for the channel)
• Comparison period: Previous period, YoY, or custom benchmark
• Audience: Who will read the report (executive summary vs. tactical detail)