performance-report
/dm:performance-report
Purpose
Generate a structured marketing performance report that transforms raw data into insights. Covers KPI tracking, trend analysis, anomaly detection, and prioritized recommendations for optimization.
Input Required
The user must provide (or will be prompted for):
- Reporting period: Date range for the report
- Channels to cover: Which marketing channels to include (all, or specific ones)
- Data source: Raw data (paste, CSV, or connected platform)
- KPIs of interest: Specific metrics to focus on (or use defaults for the channel)
- Comparison period: Previous period, YoY, or custom benchmark
- Audience: Who will read the report (executive summary vs. tactical detail)
Process
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